Sony FW-98BZ53L 98" BRAVIA 4K HDR Professional Display with Deep Black Non Glare

Discover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades and realistic textures.

The powerful processor accesses vast amounts of picture data, intelligently recreating lost details and textures with upscaled image sources.

XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.

Bright areas are even brighter and dark areas are darker, adding depth to scenes without losing highlights or shadow details.

With conventional edge LED backlight

Conventional displays use just one row of LEDs to balance light across the screen. This means dark parts of the image are not as dark, and light parts not as light as they should be.

With BRAVIA XR Full Array LED backlight

With LEDs across the whole screen, LED power and intensity can be adjusted much more precisely according to the scene. Light goes exactly where it’s needed, while dark parts of the screen stay dark.

Lighten the load

The 98” BRAVIA BZ53L weighs around 20kg less than Sony’s earlier-generation 100” 100BZ40J model, lightening the load on installation teams.

Safer Carrying

Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable.

Easier Access

The ability to temporarily carry BRAVIA vertically (portrait style) gives easier access for installers in elevators and stairways.

Side mounted terminals

All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.

Subtle logo position

The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel, so there’s nothing to distract your audience from immersive, super-size images.

Portrait and Tilt

Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Meet more easily

Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.

Simple screen mirroring

Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Flexible content layout

Built-in support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player or PC. On-screen content can be freely laid out using 4K video, still images or even with the HDMI input.

Get great pictures fast

Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage, and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings, and more.

Large 32GB internal storage

The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98” BRAVIA BZ53L offers a very generous 32GB internal storage – giving loads more room onboard to hold apps, photos, videos, and digital signage.

Sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to displaying content and viewing screens.